Manufacturers and retailers whose products are listed across dozens of online stores and marketplaces often face a lack of market transparency. Prices change daily, partners may deviate from recommended retail pricing, and products can disappear from listings or lose search visibility.

With manual monitoring, these changes are often detected too late, leading to lost sales, reduced product visibility, and brand dilution.

The business needed a solution to automatically collect data and quickly analyse the competitive landscape using publicly available sources.

eCommerce Analytical HUB is a centralised system for collecting, normalising, and analysing data from online stores, mobile applications, and marketplaces.

The system automatically collects data on:

• product prices and promotional offers
• product availability in catalogues
• product positions in search results and categories
• compliance with brand content standards (titles, descriptions, images)
• customer ratings and reviews

The data is aggregated and fed into analytical tools (Power BI, Tableau, Apache Superset, etc.) to build dashboards and analytical reports. The system operates on a scheduled basis, accounts for regional market specifics, and provides a unified analytical view for marketing, sales, and category management teams.